Sunday, May 24, 2009

Top 6 Secret Tools - Affiliate to Know

Dear Friends,

I am happy again to share few tips for new affiliates before i am travelling to london tomorrow.

I travel lot ...which is one of reason i came to affiliate marketing 3 Years before.

Before i list all 6 tools.Initial stages of my affilite marketing i did not communicated anyone in my business.Everything happened through autoresponders and we speak only with their ebooks i downloaded. We download any ebook and read...after that we can take action or we can just read the books and move on the way we are going.



Same way is the tools each of the ebooks sugessted. As i told i have read 100's of ebooks which sugested 30's of tools. But only 6 tools of which helped to grow our online business.One Minute not only mine...then again re refered all these ebooks are refering these 6 tools again and again. So for everyone these 6 tools are helping them to grow their business


Top 6 Tools for your reference...which will defenitely grow your online business.Keyword analyse to be done with more tools as we cannot rely on one tools


1.Keyword analyser tools

Word Tracker
Keyword Spy
Traffic Travis
Key Compete


2.Market and competitor Analysis Software

Quant Cast
Alexa

3. Split Tester Tools

Split Tester

4.Email Marketing Software

Aweber

5.For OutSourcing

Elance
Rent A Coder

6. Tracking Software

Link Counter

Best of luck ..still next blog to come.

Best Regards,
Mani Nagappan

New York Travel Guide

Saturday, May 23, 2009

5 Mistakes Which Kills Affiliate Diapers

Once upon a time there lived a person named Kitchner..who does not like his present job and looking for a online business oppurtunity which is Affiliate Marketing.

He bought 100 of ebooks and more than 30 of online tools which is driving him to wrong directions. He tried all oppurtunity without any help...and failed.

Now we will see what is the five mistake he is doing in online business

5 Mistakes....follows

1. Kitchner bought eBooks which are irrelevant to his interest. So he tried half way and started trying another business.It may worked for that person ..

First thing you have to see which product online is relevant to your success.So buy only that product and add few more ideas to that to succees better.


2.Kitchner did everything by himself ..starting from designing,marketing,testing, email marketing, collecting statistics.

In between when he is doing without plan he bought another new product to try and then again started doing the same steps for different products. It goes on..

When you bought a product relevant to your interest..Read books fully or watch video fully and write down the steps or strategy you have to follow in your present business and test 4 or 5 new strategy whatever they are teaching.

To test that 4 or 5 Strategy,prepare a small solid plan for each day you will be doing in sequence and complete it without distracting.


Outsource your non interest work to anyone who is expert in that area. As a process we have to do all ..But obviously we cannot do everything. So Outsource your non interest Work. Others will do better than yours.

Myself outsourced the Designing and Marketing...which eliminted most of my work.So i have become more productive in other areas of my business.

3.Kitchner was not Lauching PPC campaigns to test landing pages and new product.he was waiting for weeks to see if traffic was coming to his site.


This you can do it yourself or outsource to launch ppc campigns for your new product..put google analytics, statcounter and keyword tracking software to know which keywords are converting well.

One of my ppc campaign when i am testing i came to know one keyword is converting very much well.So i cut cost on other keywords and increased the investment to that specific keyword...where my ROI went to 400%. So please launch ppc campaigns after your page was done and start collecting statitics (Best and Least perfoming Keywords, Changing Headline,



Changing images, Good Call to Action, Giving More Benefits and More)


4. Kitchner was not analysing new products if one product is not working well because of few reasons like ..Competive Keywords, Forzen Markets, Not able to identify why it is not working, google not giving good traffic for your campaign...and so on

Please move on to next product as we have millions of products to promote. For a real statitics trick and tweek for 300 Clicks if you are not getting any sales ..then move on to next


5.Kitchner was not educating himself in the area where he was facing more huddles.
He was repeatedly doing same thing to fail..reading irrelevant information and
distracting himself.

Don't buy Multiple products and read only new coming products.

Analyse which area in your online business is not doing well and educate yourself only in that area and test the new strategy in your business.


Avoid this 5 Mistakes your Affiliate Business will go to 7 Folds every Month. Becauuse i have done this same mistakes when i started online.

Please provide your feedback and questions in the below form. Continue reading my Blog


Thanks,
Mani Nagappan
Affiliate Marketing Analyst

Thursday, May 14, 2009

Business Plan and Strategies for Online Business

Please do not Start a Business without a business plan. Even it is Small Business. For people who are new to business


Business Plan is one which says ..What is your Project Name? When you are going to start. What is the Budget? What is the Geographic Locations you are going to Execute?
What is Marketing Budget?...When is the Project Development Starting? it goes on..


Every Successful business is behind the Business Plan. We are planning ahead everything to run a sucessful business.

If you are Employee you no need worry about the Cash Flow as it solved by your pay check.

As a Business everything is planned ahead. I was not very much serious about my Business plan in initial stage...But Days becomes Months...and Few Months Later Cash Flow for my Business is not there. Then I realised the importance of planning.

Prepara a Business Plan for your Online Business. Then start your first website with having goals for Quartely, Half Yearly and Yearly.

Have Goal Setting for Monthly..Weekly and Daily

Why I am Talking about all this ..Reason for this is for every Online Business

We need

1. Business Plan
2. Goal Setting
3 Market Research
4. Properly built Pay Per Click campaign
5. Conversion Tracking
6. Split testing of key sales elements
7. Seductive copy
8. Automated Email follow-up

We should have above 8 Steps to be followed. I am going to talk little about and Stick to it. Avoid Procrastination...

After you are ready with Business Plan and Goal Setting and Cash Flow for 6 Months

Start your First

Market Research..


When it comes to Marketing Reaserch


1) Conduct market Research and Select Niche Market which is of interest to you and profitable

Tools to be used

a) SBI Brainstormer

http://tools.sitesell.com

b) Trafic Travis

c) Key Compete

d) Keyword ELite


Bid on Long Tailed Keyword ,,,Not on Gendral Keywords - Collect around 300 - 500 Keywords

Setup PPC for Search and Content Seperatly (Google, Yahoo and MSN)

a) Keep your Ad in from 3-6th Position Which is better for Affiliate Marketing
b) DO not Bid on Gendral Keywords
c) 90% of Affiliate Sales comes from PPC ..so start setting ppc ads as batches.
d) Wait for 100 Clicks to expect results

2) Send a Mail to Affiliate Manager - What Top Affiliates are Making


3) Analyse what Competitors are Doing and see top 5 Affiliates landing Page


4) Create a high Converting Landing Page by Seeing Competitors


5) Track the Keywords to know Which Keywords are Converting Well


6) Buy Domain for each Offers or Niche


7) Develop a landing Page With few information and then give them a link read more information or call to action to be taken in Merchant Page


8) Track your Sales by keeping code on Marchant Thankyou Page to know which keywords are converting well


9) Execute PPC in Batches. (Every Monday, Wednesday and Thurday)


10) If Specific Keywords are not working .. just increase the number of keywords to know results.


11) Don't Stuck up with single Product...Move on


According to Amit Mehta Strategy..as a new Affiliate pls do not do the below mistakes


1) Most of affiliate bidding on very narrow or small keyword List

Answer to Mistakes:

Super Affiliates are making profit from long tail broad keyword List - 50 Sales per day

Your Keyword will Solution to your Buyers
So do not bid not Gendral Keywords

2) Bidding Strategy --)0.50C per Click

But get $60 Sales from $100

So new affiliate reducing his bid to 0.25C for all keywords - He waited for 500 CLicks - No Sales

He waited another 500 Clicks - No Sales

His high COnverting Keywords are in First Page.

High Converting Keywords cost More than low converting keywords

Answer to Mistakes:

Solution :

Do Shifting - Place Keywords in 3 - 8
Without tracking ROI incrase CTR

3) Not Launching Campaign very soon

Answer to Mistakes:

- Campaign in Batches (5-6 Campaign in a Month)

- 1 or 2 Campaign which will be successful

4) Do not Putting all Keywords in one Adgroup

Answer to Mistakes:

- One Adgroup - Have 1 - 20 Keywords
(have initially one 1 Keyword)

- Use Excel Sheet

5) Do not Putting Keyword in Heading

Answer to Mistakes:

- Put your Keyword in Ad
- NOt Recommending Dynamic Keyword insertion

6) Not Tracking Which Keywords Converting Well

Answer to Mistakes:

- 20 Keywords will Convert from 1000
- Use Google Conversion Tracking using Snipet of Code in Merchant Thank You Page to track the best converting keywords.

7) Not Giving or Understanding Good Landing Page

- within 5 sec customer should understand the landing Page
- No Videos
- Good Heading With Benefit of Ad
- One Image
- Short Sales Letter or Pre Selling Letter
- Call to Action
- Creat good landing page by looking what other people are doing by typing some keyword
- Do some Market Research


Thanks,
Mani Nagappan

New York Travel

Tuesday, May 12, 2009

Affiliate Marketing

7 Steps to be success in Affiliate Marketing



Step 1.


Conduct market resarch and select niche market

Step 2.

Research your Competition in your selected niche

Step 3:

Source or Create a suitable product to Sell

Step 4:

Write a Sucessful Salesletter to sell your product

Step 5:

Built your Website and add an Opt-in Offer

Step 6:


Publish your Site and start PPC ads and SEO

Step 7:

Setup a Blog, do article Submission and track and tweak tour results.

In the coming week..i am going to explain each step in detail


Thanks,
Mani Nagappan
Guide to New York