Business Plan and Strategies for Online Business

Please do not Start a Business without a business plan. Even it is Small Business. For people who are new to business


Business Plan is one which says ..What is your Project Name? When you are going to start. What is the Budget? What is the Geographic Locations you are going to Execute?
What is Marketing Budget?...When is the Project Development Starting? it goes on..


Every Successful business is behind the Business Plan. We are planning ahead everything to run a sucessful business.

If you are Employee you no need worry about the Cash Flow as it solved by your pay check.

As a Business everything is planned ahead. I was not very much serious about my Business plan in initial stage...But Days becomes Months...and Few Months Later Cash Flow for my Business is not there. Then I realised the importance of planning.

Prepara a Business Plan for your Online Business. Then start your first website with having goals for Quartely, Half Yearly and Yearly.

Have Goal Setting for Monthly..Weekly and Daily

Why I am Talking about all this ..Reason for this is for every Online Business

We need

1. Business Plan
2. Goal Setting
3 Market Research
4. Properly built Pay Per Click campaign
5. Conversion Tracking
6. Split testing of key sales elements
7. Seductive copy
8. Automated Email follow-up

We should have above 8 Steps to be followed. I am going to talk little about and Stick to it. Avoid Procrastination...

After you are ready with Business Plan and Goal Setting and Cash Flow for 6 Months

Start your First

Market Research..


When it comes to Marketing Reaserch


1) Conduct market Research and Select Niche Market which is of interest to you and profitable

Tools to be used

a) SBI Brainstormer

http://tools.sitesell.com

b) Trafic Travis

c) Key Compete

d) Keyword ELite


Bid on Long Tailed Keyword ,,,Not on Gendral Keywords - Collect around 300 - 500 Keywords

Setup PPC for Search and Content Seperatly (Google, Yahoo and MSN)

a) Keep your Ad in from 3-6th Position Which is better for Affiliate Marketing
b) DO not Bid on Gendral Keywords
c) 90% of Affiliate Sales comes from PPC ..so start setting ppc ads as batches.
d) Wait for 100 Clicks to expect results

2) Send a Mail to Affiliate Manager - What Top Affiliates are Making


3) Analyse what Competitors are Doing and see top 5 Affiliates landing Page


4) Create a high Converting Landing Page by Seeing Competitors


5) Track the Keywords to know Which Keywords are Converting Well


6) Buy Domain for each Offers or Niche


7) Develop a landing Page With few information and then give them a link read more information or call to action to be taken in Merchant Page


8) Track your Sales by keeping code on Marchant Thankyou Page to know which keywords are converting well


9) Execute PPC in Batches. (Every Monday, Wednesday and Thurday)


10) If Specific Keywords are not working .. just increase the number of keywords to know results.


11) Don't Stuck up with single Product...Move on


According to Amit Mehta Strategy..as a new Affiliate pls do not do the below mistakes


1) Most of affiliate bidding on very narrow or small keyword List

Answer to Mistakes:

Super Affiliates are making profit from long tail broad keyword List - 50 Sales per day

Your Keyword will Solution to your Buyers
So do not bid not Gendral Keywords

2) Bidding Strategy --)0.50C per Click

But get $60 Sales from $100

So new affiliate reducing his bid to 0.25C for all keywords - He waited for 500 CLicks - No Sales

He waited another 500 Clicks - No Sales

His high COnverting Keywords are in First Page.

High Converting Keywords cost More than low converting keywords

Answer to Mistakes:

Solution :

Do Shifting - Place Keywords in 3 - 8
Without tracking ROI incrase CTR

3) Not Launching Campaign very soon

Answer to Mistakes:

- Campaign in Batches (5-6 Campaign in a Month)

- 1 or 2 Campaign which will be successful

4) Do not Putting all Keywords in one Adgroup

Answer to Mistakes:

- One Adgroup - Have 1 - 20 Keywords
(have initially one 1 Keyword)

- Use Excel Sheet

5) Do not Putting Keyword in Heading

Answer to Mistakes:

- Put your Keyword in Ad
- NOt Recommending Dynamic Keyword insertion

6) Not Tracking Which Keywords Converting Well

Answer to Mistakes:

- 20 Keywords will Convert from 1000
- Use Google Conversion Tracking using Snipet of Code in Merchant Thank You Page to track the best converting keywords.

7) Not Giving or Understanding Good Landing Page

- within 5 sec customer should understand the landing Page
- No Videos
- Good Heading With Benefit of Ad
- One Image
- Short Sales Letter or Pre Selling Letter
- Call to Action
- Creat good landing page by looking what other people are doing by typing some keyword
- Do some Market Research


Thanks,
Mani Nagappan

New York Travel